However, the single most important difference between them is something that simply cannot be taught or learned: An impeccable sense of great design. And that this comes from the top is so immeasurably valuable. Even beyond his charismatic trumping over Gates (though it certainly is the one-two punch complement to design sense), this attribute is perhaps the single most important factor in his creation and resurrection of Apple into now what is surely one of the worlds most powerful brands. (according to Brandz Ranking, Apple is #16 vs. MS at #3, where MS dropped 11% and Apple rose 55%).

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