When Quizno’s first became a true mass-market brand, they anchored their advertising message on the “MMMM…Toasty” slogan (the slogan has changed over the years). They had positioned themselves in the crowded US sub-sandwich market as the one place to get a toasted sandwich. Yes — believe it or not — they broke through the clutter [...]
Continue Reading →My last blog post about blist positioning and our new tagline may have been premature without our new supporting website. For those customers who are reading this post through an RSS reader, and haven’t visited www.blist.com in a while, I urge you to point your browser to us and see the changes we’ve made. We’ve [...]
Continue Reading →When Quizno’s first became a true mass-market brand, they anchored their advertising message on the “MMMM…Toasty” slogan (the slogan has changed over the years). They had positioned themselves in the crowded US sub-sandwich market as the one place to get a toasted sandwich. Yes — believe it or not — they broke through the clutter [...]
Continue Reading →By way of full disclosure, I’m a software engineer by training and background, so I’m not taking a random pot shot at programmers and all folks of a technical persuasion. There’s a funny sentiment that has more truth than humor. It goes “Why is it that when a marketing gal starts a company, she instinctively [...]
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