My last blog post about blist positioning and our new tagline may have been premature without our new supporting website. For those customers who are reading this post through an RSS reader, and haven’t visited www.blist.com in a while, I urge you to point your browser to us and see the changes we’ve made. We’ve changed our site to better communicate how consumers can use blist in their everyday lives.
I know what you might be thinking: “Why bother creating ‘brochure-ware’ pages like this? There are literally hundreds of products that are completely self-explanatory. And generally, people don’t like to be ‘marketed to’.“ And you’re right, but…
At blist we are bringing a database to the mass consumer market. That’s actually trickier than it sounds. We have the interesting business problem (and I don’t mean problem in a pejorative sense) of being a Swiss army knife product. blist is appropriate for many different personal and professional uses, and sometimes those uses aren’t obvious to everyone. It’s our job to make it 100% clear.
We think the new site accomplishes the important balance of getting the database-familiar customers immediately into the application, while still supporting the large segment of customers who like to read about a product or service before they sign up – even when an offering is free.
So, what do you think? What do you like about the new site? What could use some improvement? At blist we listen to customer feedback very intently…. And then we act on it.
I was previously thinking “this blist thing looks cool but I’m not 100% sure on what can it do for me.” (even after I had used the beta). Now after looking at the new site I know exactly what I can do with it.
Great stuff.
It helps to give an “anchor” to explain blist (as the Heath brothers refer to), but I am still having a tough time understanding the “twist” – beyond the capabilities of capturing and sharing data, I am still waiting to find the “pop” that makes me want to tell everyone about this.
Not a critical comment, but more of an attempt to see if I can figure out what will make this a hit that will last.
Paul
Paul – given your experience with blist, what would really impress you?
“If I could only do XYZ, I would tell all of my friends about blist…”